Putting together “How To” information with tips and instructions about a topic you are passionate about is a great way to make money from something that you love. One way to effectively promote your “How To” information is to customize it for a specific demographic or target audience. You can create more interest in your “How To” information by understanding what your target audience is looking for and what will appeal to them and provide that in your information. This is a little like having a better chance at catching fish by knowing the feeding habits of a particular type of fish and getting the right bait in the right place and time as opposed to using bait that will appeal to any kind of fish. If you better understand what your target audience is looking for, you will better be able to provide something that they want and need in order to get a response.
Think about how you would give someone directions to a destination differently depending on their needs. You may know several different ways to get to the destination, but if they are new to the area and do not know their way around, you would give them easy to follow instructions so they have less chance of getting lost. If they are in a hurry and want to get there fast, you would give them the fastest way to get there even if it was a little more complicated. If they are concerned about getting there safely, you would give them directions that would help them avoid unsafe areas even if it may take them longer to travel. You would customize your directions based on what will work best for the person wanting to reach the destination.
You should take the same approach to effectively promote your “How To” information. If you are passionate about cooking, for example, you could target people who are busy and want to find recipes that take less than 30 minutes to prepare. In this case, you would put together a collection of recipes that are fast and easy. You could also target people who are trying to save money with a collection of recipes that cost less than ten dollars to make. Another option is to target people who want to “cook like grandma” for holidays and special occasions with old-fashioned, made-from-scratch recipes. No matter which approach you take, you want to put your information together to meet the needs of your target audience.
Customizing your “How To” information to reach a target audience is an effective way to get, sustain and build interest in what you are offering by providing them with something that they want. You can create several versions of your “How To” information that are customized to appeal to different demographics and groups of people. How do you know which group to target? You can research what products or information materials are popular related to your area of interest and research the type of people who are interested in them. You can tell a lot about what people want by what they are buying. You can also research what products and information materials are being promoted through higher priced, prime advertising spots related to your area of interest to tell what people are buying. Other companies are not going to continue to pay high costs for ineffective marketing, so regular marketing is a clue that a company is finding success. Start researching products and information materials related to your area of interest to find out more about what demographic or audience you can effectively target with your “How To” information. You will have a better chance at finding success by giving people what they want and need in the area of interest about which you are passionate.
